$1B
Revenue Target Reached
Winning Awards And Making $1B With Modere
Work Nominated for a MACH Composable Award: Modere wanted to double from $500M GMV to $1B, but the old stack and market-by-market launch model were already breaking under the weight. I helped push the platform toward a composable architecture and protect the system decisions that gave the business a cleaner path to scale.
At-a-Glance
Commerce at Scale
I helped redesign Modere’s commerce foundation so the business could scale into new markets, promotions, and channels without rebuilding the stack each time. The result was one composable system across web, mobile, product data, content, payments, and promotions.
43%
Conversion Uplift
35%
Faster Site
10
Markets Supported
Problem Statement
Platform Couldn't Scale
Modere wasn’t short on demand. It was short on scale. Leadership wanted to break past $500M and push toward $1B, but the existing stack was too brittle, too custom, and too dependent on engineers to get there cleanly. Affiliate signup, checkout, promotions, mobile, and market expansion were all dragging, and the politics around the work made it harder.
Client
Modere
Industry
Health & Beauty • Affiliate Commerce
Timeline
Mar 2023 - Jun 2024
Tools Used
BigCommerce
Pimcore
Contentstack
Azure
“
“We can't keep scaling this business market by market on custom work; we need a scalable solution.”
Shan Sullivan
SVP, Technology, Modere
My Role
Senior Product Manager & Program Manager
I sat at the center of product, program, and architecture. My job was to hold the composable vision through the politics and stop the platform from collapsing into another expensive half-measure.
Product LeadershipProgram LeadershipComposable CommerceArchitecture Direction
20+
System Integrations
$6M
Program Budget
20
Team Size
16 mo
Program Timeline
I Protected the Right Architecture Under Pressure
This wasn’t just a technology problem. Modere had outgrown its home-grown stack, leadership wanted growth, and internal politics were dragging the re-platform off course. I saw early that the original agency wasn’t going to deliver the right platform, so I helped bring in the right partner and make the architecture real.
Three decisions shaped the platform: protect the composable model, keep business logic out of the commerce layer, and make Pimcore the product brain. That gave Modere a cleaner way to manage products, pricing, promotions, and market complexity without letting content, checkout, and mobile drift into separate systems.
1
Insisted on a composable architecture instead of another brittle all-in-one rebuild.
2
Helped select the right agency partner and protected the platform vision when politics threatened to derail it.
3
Positioned Pimcore as the product brain, with a thin commerce layer and cleaner separation of concerns.
I brought leadership + judgment when the wrong technical & political decisions were costing Modere time and money.
Solution
One Commerce System, Many Growth Paths
I shaped a composable, API-first commerce platform designed for scalability & less pain for affiliates & customers. What would YOU do if I weren't around?
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The Real Win Was Business Independence
Engineering had become the bottleneck for too much of Modere’s growth. Promotions, market changes, product updates, and affiliate experiences all carried avoidable friction because the stack didn’t separate business logic cleanly from presentation and execution.
The redesign took routine commercial work out of engineering’s hands. Business teams could launch and manage products and promotions through the right systems, which made the platform faster, easier to scale, and more commercially useful.
1
Business teams gained more control over products & promotions without waiting on IT.
2
One core system supported web and mobile growth across 10+ markets and 7 languages.
This is what good platform work looks like, less friction for the business, less chaos for the teams, and more room for revenue growth.
Impact
Growth, Conversion, and Scale
The architecture turned interconnected systems into commercial leverage: a better path to scale, better affiliate experience, and a system built for growth.
Revenue
Conversion
Scale
Revenue
Conversion
Scale
Revenue
Conversion
Scale
$1B
Revenue Growth
43%
Conversion Uplift
35%
Site Speed
4 wk
Mobile Launch Timeline
Before & After
Modere moved from brittle, engineer-dependent commerce operations to a platform the business could scale.
Before
Custom Work + Friction
- Growth was constrained by an old system stack.
- Affiliate signup, checkout, promotions, and mobile carried friction.
- New markets created more custom work than leverage.
After
Composable + Scalable
- The business had a platform built to support growth across channels.
- Customers & affiliates saw less friction and stronger commerce flows.
- Modere gained a cleaner path to revenue growth.
1
Ferret Out Risks
I recognized early that the business was trying to scale on the wrong technical foundation and with the wrong delivery partner.
2
Protect the Architecture
I pushed for composable, kept the commerce layer thin, and used Pimcore as the product brain so the system could support growth instead of fighting it.
3
Turn Systems Into Revenue
The cleaner system reduced friction, improved performance, supported subscriptions and mobile, and helped the business move from a $500M ceiling toward $1B.
Implementation
Delivery Phases
How I Helped Make It Real
This wasn’t a simple re-platform. It was a political transformation that needed stronger architecture, the right partners, and the discipline to avoid bad compromises.
Phase 01
Diagnose
Mapped the business bottlenecks, legacy stack risks, and growth blockers.
Phase 02
Align
Aligned executives, product, vendors, and agency partners.
Phase 03
Design
Protected the system shape, with a thin commerce layer.
Phase 04
Build
Connected BC, Pimcore, Contentstack, payments, and mobile into one.
Phase 05
Launch
Delivered a faster, more scalable commerce system across platforms.
Phase 01
Diagnose
Mapped the business bottlenecks, legacy stack risks, and growth blockers.
Phase 02
Align
Aligned executives, product, vendors, and agency partners.
Phase 03
Design
Protected the system shape, with a thin commerce layer.
Phase 04
Build
Connected BC, Pimcore, Contentstack, payments, and mobile into one.
Phase 05
Launch
Delivered a faster, more scalable commerce system across platforms.
Phase 01
Diagnose
Mapped the business bottlenecks, legacy stack risks, and growth blockers.
Phase 02
Align
Aligned executives, product, vendors, and agency partners.
Phase 03
Design
Protected the system shape, with a thin commerce layer.
Phase 04
Build
Connected BC, Pimcore, Contentstack, payments, and mobile into one.
Phase 05
Launch
Delivered a faster, more scalable commerce system across platforms.
“
“Jim protected the architecture and kept the team from building the wrong thing.”
Chris Beck
CTO, Modere
Recognition
Press & Recognition
The architecture didn't just look good on a slide. It earned and award nomination, outside validation from platform partners, and was strong enough to be recognized in the MACH ecosystem as a serious composable commerce implementation.
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2025 MACH Award Nominee. See below for public case studies