Situation
Upsell campaigns were taking 6 months to launch inside a shrinking subscriber base across 20+ systems.
What I Did
Built the operating model, intake/approval flow, and product ownership for the revenue journey.
Real engagements pulled from the case studies below. Same pattern every time: stabilize the program, align ownership, and convert delivery into measurable business outcomes.
If your program is in trouble -
Book a CallA snapshot of the numbers behind the work: my revenue impact, platform scale, industry recognition, and long-horizon delivery experience across complex commerce and transformation programs.
Revenue uplift delivered at Modere (up from $500m)
Industry awards for project work
Hours leading projects
YoY Revenue Impact at DIRECTV
Academic case studies at Harvard and MIT for LEGO
The work didn’t just launch, it was globally recognized. My work has earned industry awards, and the LEGO digital transformation was later studied at Harvard & MIT as a case study in digital change at scale.

Jim is one of those rare people who makes hard things feel manageable and big ideas feel executable. He has deep experience across ecommerce and digital platforms, and it shows. He thinks several steps ahead, looks out for the client, and pushes the work to be better. He elevates teams simply by being in the room.

Jim was a key reason our most challenging projects shipped successfully at American Apparel. He’s a PM who earns trust quickly: prepared, transparent, and dependable.

Jim is the rare combination of strategic thinker, trusted advisor, and proactive problem-solver. He consistently went above and beyond to ensure our success.


His people management and teamwork skills are truly second to none. Jim leads with empathy, clarity, and accountability.

Jim operates like a product manager, excels at stakeholder management, effectively prioritizes competing demands, and drives cross-functional alignment.

Jim protected the architecture and kept the team from building the wrong thing.


Jim is an exceptional project manager equipped with technical and sales acumen. He was a leading driver of new business opportunities and drove incremental revenue for the company. Jim understands how to drive key insights that turn pain points into deliverable results. I recommend Jim for any company that needs to deliver results and drive revenue.

“I needed a PM who could save the day. After Murad changed agencies twice, and my PM walked off the job, I personally requested Jim.”

As a digital commerce thought leader, I’ve been featured by the tech press and on podcasts for my point of view on commerce, platform modernization, and complex delivery. Digital transformation and AI are hot topics, and I'm flattered to be able to help shape the future of eCom.
Book a Call• January 27, 2026
• January 27, 2026
Value Squared sat down with Jim Markunas, a digital product leader and e-commerce consultant, to break down what’s actually happening in tech, AI, and digital transformation. If you’re a founder, entrepreneur, product manager, or business owner, this episode will challenge how you think about AI, technology, and growth.
• May 2026
Coming Soon
• May 2026
Coming Soon